EFFECT OF ENTREPRENEURIAL ORIENTATION ON ENTREPRENEURIAL SUCCESS OF SMALL AND MEDIUM SCALE ENTERPRISES IN JOS METROPOLIS, PLATEAU STATE

Abstract

This study examined the effect of entrepreneurial orientation on the performance of Small and Medium Scale Enterprises (SMEs) in Jos Metropolis, Plateau State, Nigeria. A cross-sectional survey research design was adopted, with a population of 2,382 SMEs. A sample size of 406 SMEs was determined using the Krejcie and Morgan table, with an additional 20% to account for non-response. Stratified and purposive sampling techniques were employed in selecting the respondents. Out of the 406 questionnaires administered, 382 were retrieved, while 363 were found usable for data analysis. Data were collected using a structured questionnaire and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0. The findings revealed that innovativeness, proactiveness, and risk-taking had positive and significant
effects on SME performance. Among the three dimensions, proactiveness exerted the strongest effect on SME performance. The study concludes that entrepreneurial orientation is an important strategic resource for enhancing the performance and sustainability of SMEs in Jos Metropolis. The study therefore recommends that SME owners and managers should place greater emphasis on proactive business practices, including anticipating market changes, identifying emerging opportunities, and responding promptly to customer needs, in order to improve business
performance and competitiveness