COSTUMING AND CHARACTER DEVELOPMENT IN NOLLYWOODFILMS: ACASE STUDY OF SEUN OLAIYA’S Alubarika.

Abstract

This study reviewed the role of costuming in character development within Nollywood, usingSeun Olaiya’s Alubarika as a case study. Costumes are essential in filmbecause theyconveythe status, age, occupation and cultural identity of a character also improving the storytellingandrealism. The research explored how costumes in Alubarika's are used to identify the characters, establish the mood and reflect the socio -economic status, thus contributing to the film’snarrative and thematic depth. The study was guided by three objectives and used a descriptiveresearch design, focusing on the analysis of film content to evaluate the effectiveness of costumein characterization . The key finding showed that costume in Alubarika are carefully designedto suit the role of the characters, such as the use of white satin and shining stone for thecharacter Alubarika (blessing) and ragged clothes to describe the Jare’s descent In Madness. The study also emphasized the cultural importance of costumes, note how traditional andmodernelements are mixed to reflect Nigeria identity. In addition, the study emphasized the semioticfunction of costumes, where colours, fabrics, and accessories convey symbolic meaning , suchaswealth, spirituality, or moral decay . The study concludes that costumes are essential infilmmaking, acting as a visual language to enrich the characters portrayal and audience engagement. It recommends further research into costuming practices across Nollywood to promote cultural
authenticity and artistic innovation.