CULTURAL COMMODIFICATION AND THE CRIPPLING NIGERIAN CULTURES

Abstract

This study examines the impact of cultural commodification on Nigerian cultures,
aiming to analyse the effects of cultural commodification on national identity, the
role of globalisation in cultural commodification, and the implications of cultural
commodification for cultural diversity and preservation. Guided by
Commodification Theory, the study reveals that cultural commodification leads to
the erosion of cultural differences and the homogenization of cultures, resulting in
the loss of cultural authenticity and identity. The library research method has been
adopted for this study. The findings also highlight the pivotal role of globalisation in
facilitating cultural commodification, leading to the transformation of cultural
practices and artefacts into marketable goods. The study concludes that cultural
commodification has a profound impact on national cultures, emphasising the need
for strategies to promote cultural diversity and preserve national cultures. This work
recommends that government policies and initiatives should support local artists and
cultural practitioners, cultural institutions partnering with local artists to develop
cultural programs, and local communities taking an active role in preserving national
cultures.