Social Networking, Knowledge Sharing and Innovative Service Delivery: A Conceptual Framework and Propositions

Abstract

Social Networking has been found to impinge positively on organizational and employees' outcome. This study explores the role of social networking, trust and knowledge sharing on innovative service delivery by building empirical evidences grounded in social capital, social exchange theory and diffusion of innovation theory. The study proposed a positive relationship between social networking and innovative service delivery through the intervening roles of trust and knowledge sharing. The theoretical and practical contribution of the study as it relates to social networking, trust, knowledge sharing and innovative service delivery were discussed.