THE IMPACT OF ICT PLATFORMS ON SURVIVAL OF MEDIUM-SCALED ENTERPRISES IN BAUCHI METROPOLIS
Keywords:
ICT adoption, Firm survival, Medium-scaled enterprises, ICT infrastructure and ICT policiesAbstract
The increasing reliance on Information and Communication Technology (ICT) platforms has significantly influenced the survival and growth of medium-scaled enterprises (MSEs). This study examined the impact of access to ICT infrastructure, ICT adoption, and policies regulating ICT on firm survival among Medium-Scaled Enterprises in Bauchi Metropolis. Using a quantitative approach, data were collected from registered MSEs and analysed using Spearman Rank Order Correlation and multivariate analysis. The findings revealed strong positive correlation between access to ICT infrastructure and firm survival. ICT adoption was also found to significantly enhance business agility, operational efficiency, and market expansion. Additionally, well-structured policies regulating ICT contributed to a secure and enabling environment that fosters digital transformation and business sustainability. The study recommended increased investment in ICT infrastructure, enhanced digital literacy training for entrepreneurs, and policy frameworks that encourage innovation while ensuring data security. These measures will enable MSEs to leverage ICT platforms for long-term growth and survival in an increasingly digital economy.References
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