EXPLORING THE EVOLVING ROLE OF SOCIAL MEDIA IN SHAPING PUBLIC RELATIONS STRATEGIES: A CASE STUDY OF MTN NIGERIA ‘’EVERYWHERE YOU GO CAMPAIGN

Abstract

In this exploration of public relations strategies, the study focuses on the transformative impact of social media, with MTN Nigeria's "Everywhere You Go" campaign as a pivotal case study. The research delves into challenges and opportunities encountered in navigating cultural nuances, ensuring data privacy, and maintaining a balance between traditional and digital PR channels. By assessing the measurable impact on stakeholder engagement, the study contributes to a nuanced understanding of effective communication strategies in a culturally diverse and dynamic digital landscape.